Researcher, strategist and speaker working on the near future of being human.

Gen Beta, children born from 2025, will grow up with AI assistants, smart materials and a hotter planet as everyday facts. What will they expect from the things they eat, wear, own and trust? LUNA 2045 follows one girl from her first steps to her twentieth birthday through seven questions: what will she eat, own, do for work, want, trust, fear and believe? Drawing on more than a hundred futures reports and academic research, it imagines her world in concrete detail, and what brands, products and institutions will need to become to matter in her life.

#gen beta · #futures · #consumer behaviour · #artificial intelligence

As humanoid robots move from laboratories into homes and workplaces, they arrive with bodies, and bodies are rarely left undressed. LOOMX uses clothing as a design probe into AI personhood, autonomy and agency. Should humanoids be styled to resemble us, marked as different, or allowed to choose? Treating fashion as a surface where identity, control and social roles are negotiated, the project surfaces emerging behaviours and design tensions in human-robot interaction, and asks who gets to decide what embodied AI looks like, represents and becomes.

#embodied AI · #humanoid robotics · #speculative design · #identity

Design education is being platformised. The software that students learn on increasingly defines what they can make, and who profits from their skills. In the largest global study of digital fashion education to date, conducted with the Academy of Fine Arts Vienna and Aalto University, this research maps 370 programmes across 54 countries. It shows how tools, skills and investment concentrate in a small number of corporations and institutions in the Global North, and raises a central question: who owns design education when platforms sit inside the curriculum, now and in the future? In response, it proposes decentralised creativity, a concept, alternative models and five counter-futures for creative education beyond platform dependency, geography and software licences.

#platformisation · #digital literacy · #design education · #counter-futures

Avatars and virtual humans are increasingly where identity, commerce and care meet the body, yet they are rarely examined as designed interfaces. Body Atlas is an evolving research and lecture series that traces their lineage, from early avatars to AI-generated virtual humans, and examines the psychology of embodied interaction. It follows their application in virtual try-on, styling agents and immersive retail, grounded in body data and anthropometry. Developed through talks and teaching since 2024, each iteration absorbs what the field does next.

#avatars · #virtual humans · #embodiment · #retail

What do people choose to wear when the world feels unstable? Commissioned by Nike, this study proposes a working model of five motivators that govern dress under uncertainty: freedom, function, pleasure, care and fear. Each is grounded in behavioural theory, from dopamine and ownership to moral licensing and terror management. The central finding inverts a common assumption of brand strategy: in unstable times, fear dresses us more than desire does.

#consumer psychology · #behaviour · #fashion · #uncertainty

Clothing began as climate control. For AlphaTauri and T-Mobile's app-controlled heatable collection, this project looked backwards and forwards at once: through the history of wearable technology, from early spectacles to AI-integrated garments, and into its possible futures. It then speculates on where heated garments could go next: dressing settlers on Mars, and people living in cities overtaken by data centres, where heat becomes both a resource and a hazard. Published afterwards as a public series, the work treats heat as wearable technology's oldest function and one of its most open futures.

#wearable technology · #speculative design · #climate · #heat

Digital products are neither immaterial nor free of labour. REAL is a disclosure standard designed and launched at The Dematerialised that makes visible what a smart contract can record but a buyer never reads: makers, tools, places, production time, carbon and file size. Six disclosure categories and a certification label carry this information onto the product page. Taken through legal and engineering review and live since 2022, REAL turns transparency from a promise into infrastructure.

#transparency · #digital fashion · #labour · #standards